He/Him
Marketing systems and AI implementation
About
Wherever I go, my job is connecting the dots
I'm Joe. I've spent over a decade in marketing, and I've scaled every program I've run, whether that came through outsourcing, automation, or just deleting work that never needed doing.
Most teams are sitting on tools, talent and data they aren't fully using. I find where things break down and build the fix. Sometimes that's a system. Sometimes it's a spreadsheet and a hard conversation about a subscription nobody opens.
I write Python and HTML, so I build the thing rather than describing it to someone who will. That matters more than it sounds. It means the estimate and the build come from the same person, and it means I can tell you when something isn't worth building.
I believe the best work still comes from human thinking. Original ideas, real perspective, genuine connection. Machines should take the repetitive and the mechanical so your people can do the work only they can do. Every system I build is designed around that line.
The track record
Numbers from roles I held, not from ScaleUp engagements.
Where I've done it
Three times now I've walked in to write copy and walked out running the department. That pattern is the reason this business exists: the fastest way to find what's broken is to do the work yourself first.
CAS
2025 to present
Marketing Strategist → Senior Communications Manager → Manager, Digital Strategy
Came in on contract writing strategy and copy. Inside a year that turned into senior communications, and then into running digital strategy. A scientific information organisation with decades of process behind it, which is exactly the environment this offer is built for and exactly where measuring the week is hardest.
Joseph Studios
2022 to 2024
Copywriter → Director of Content Marketing → Director of Media Marketing
Started on contract writing content. Took over the content department, then took media on top of it, running PR, content and influencer programs across 30 clients. Broke the data silos between departments into one shared database, lifted organic traffic 50% for named clients, and raised domain authority across 18 accounts with a 30% average lift in new users.
Dash Technologies
2020 to 2022
Marketing Associate → Marketing Manager
Started on the subsidiary brand handling social, web and print, then moved up to run marketing for the parent company. Led a ten-person distributed department on a $30,000 monthly budget, drove a 200% increase in sales-qualified leads, grew social following 425%, and put fifteen target keywords on the front page of Google in a competitive local market.
ImagineNation
2023 to 2024
Cofounder and Project Manager
Designed and shipped client websites, brand guides and wireframes, and managed a distributed team of designers and developers against real budgets and real deadlines. This is where managing people in four time zones stopped being theory.
Independent
2017 to present
Copywriter and marketing consultant
Top Rated on Upwork across landing pages, website copy, television commercials and case studies. This is where I learned to interview an expert and turn what they said into something that sells, which is the skill the whole interview-to-content system is built on.
Who you would be working with
These are my people, not the AI team. I don't build everything alone, and pretending otherwise would be silly. Two of them have worked with me long enough that I trust them on a client's systems, and which one touches your build depends on what your stack turns out to be.
Thomas
Automation reliability
Philippines
Thomas is the reason a system still works in month six. He watches the builds after handover, catches the integration that quietly stopped syncing, and fixes it before anyone on your team notices the report is late.
Fifteen years of doing this means he has seen most of the ways an automation fails, and almost none of them are dramatic. It's usually a renamed field or an expired token.
15 years keeping systems running
Evelyn
Project management
Bangladesh
Evelyn runs the build once the blueprint is written. She holds the scope, the sequence and the deadline, which on a thirty-day build matters more than any individual clever idea.
Ten years across both software and marketing, so she can talk to a developer and to a CMO in the same afternoon without either one having to translate. She works across GPT, Gemini and Claude, and holds Claude certifications.
10 years shipping software and campaigns
Different stacks call for different people, so who works on your build gets decided after the blueprint exists, not before. Whatever gets built still lands in accounts you own, documented well enough that none of us are needed to keep it running.
Certifications
Formal training, mostly in the unglamorous parts: analytics, technical SEO, and communicating with people who control budgets.
Plus further coursework through Google, LinkedIn and HubSpot in e-commerce, customer loyalty, account-based marketing, personal branding and business writing.
Why I built this
Every marketing team I have joined had the same problem underneath the surface problem. Nobody could say where the week actually went, so every decision about tools, headcount and priorities was a guess dressed up as a plan.
The audit exists because that is the cheapest thing to fix and almost nobody does it. Once you can see the week, what to build becomes obvious, and half of what you thought you needed turns out not to be worth building. I would rather tell you that in fifteen minutes than sell you something.
See what I've built before, or take the fifteen minutes and find out whether any of it applies to you.